Information Technology

Vinyl Group Ltd (VNL)

Vinyl Group Ltd is an integrated music technology and media company operating primarily in Australia. It owns Jaxsta, the world's largest official music credits database, The Brag Media, a major music publisher with titles like Rolling Stone AU/NZ, and the Vinyl.com.au e-commerce platform. The company aims to connect creators, industry, and fans through its ecosystem of data, media, and commerce.

Market Cap

A$117M

Shares on Issue

N/A

Company WebsiteAI coverage updated hourlyData from ASX filings

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AI Analysis

Vinyl Group has recently undergone a significant transformation from a pure-play music data company (Jaxsta) into a diversified music ecosystem. Following key acquisitions of The Brag Media and Vampr, the company's revenue streams now include B2B data subscriptions, advertising, e-commerce, and events. Recent financial reports show strong top-line revenue growth due to these acquisitions, but profitability remains a key challenge as the company invests in integrating these assets and scaling its operations. As a small-cap, the company's cash burn rate and path to positive cash flow are critical metrics for investors to monitor.

The group's growth strategy is centred on creating synergies between its data, media, and e-commerce divisions. Key catalysts include expanding the Jaxsta Pro subscriber base, leveraging The Brag Media's audience to drive sales to Vinyl.com.au, and monetising its Vampr professional network. Future growth hinges on their ability to successfully cross-promote services, grow advertising revenue in a competitive digital media landscape, and demonstrate a clear, sustainable path to profitability for the consolidated group.

Bull Case

  • Successful integration of acquisitions (The Brag Media, Vampr) creates a powerful, synergistic music ecosystem with multiple, diversified revenue streams.
  • The core Jaxsta database represents a unique and valuable 'moat' of official music credit data, with significant potential for further B2B enterprise monetisation.
  • Ownership of iconic media brands like Rolling Stone AU/NZ provides cultural cachet and a large, monetisable audience for high-margin advertising and e-commerce.

Bear Case

  • High integration risk: failure to realise expected synergies from recent acquisitions could lead to operational inefficiencies and value destruction.
  • Significant cash burn and potential for future capital raisings, which could be dilutive to existing shareholders if the company cannot reach profitability in the medium term.
  • Intense competition in the digital media and music technology sectors from larger, better-capitalised global players limits pricing power and market share.

Recent Announcements

Quarterly Activities/Appendix 4C Cash Flow Report

🚨 Price Sensitive
19 Jan 2026Quarterly Report

VinGroup, a leading homewares retailer in Australia (ASX ticker VNL), reported strong quarterly cash flow and commitments test entity activities for the first time since its restructuring.

Notification regarding unquoted securities - VNL

16 Jan 2026Capital Structure

Notification regarding unquoted securities - VNL

16 Jan 2026Capital Structure

Notification regarding unquoted securities - VNL

16 Jan 2026Capital Structure

Notification regarding unquoted securities - VNL

16 Jan 2026Capital Structure

FAQs

What does VNL do?

Vinyl Group operates a portfolio of music-focused businesses: Jaxsta (the world's largest official music credit database), The Brag Media (a digital publisher including Rolling Stone AU/NZ), Vinyl.com.au (an online record store), and Vampr (a professional network for musicians).

Is VNL a good investment?

VNL is a high-risk, high-reward investment. The potential for growth is significant if it can successfully integrate its unique assets and scale revenue. However, it faces risks common to speculative small-cap tech companies, including unprofitability, the need for future funding, and intense competition.

What drives VNL's share price?

Key drivers include growth in Jaxsta Pro subscriptions, digital advertising revenue from The Brag Media, e-commerce sales performance, successful integration of acquisitions, and the company's progress towards achieving positive operating cash flow.