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Pureprofile Ltd (PPL)
Pureprofile Ltd is a global data and insights organisation providing online research and digital advertising services. Operating across Asia-Pacific, Europe, and North America, the company connects brands with consumers through its proprietary research panels and programmatic media platform, Pure.amplify. Its core services include audience building, data collection, and insights generation for market research and targeted advertising campaigns.
Market Cap
A$61M
Shares on Issue
N/A
Price Chart
AI Analysis
As a small-cap company in the competitive ad-tech and market research space, Pureprofile has recently focused on a business turnaround, shifting towards achieving sustained profitability and positive operating cash flow. Recent financial reports have shown solid revenue growth, driven by its Data & Insights and Pure.amplify media divisions, with a key metric for investors being its progression towards positive EBITDA. The company has been rationalising costs and focusing on higher-margin activities, aiming to leverage its existing technology and valuable first-party data panels to scale efficiently.
Pureprofile's growth outlook is centred on three key pillars: expanding its SaaS platform, growing its programmatic media offering, and increasing its presence in key international markets, particularly the US and UK. Key catalysts for the company include securing large, recurring enterprise client contracts, positive quarterly cash flow reports (Appendix 4C), and demonstrating the value of its first-party data in a 'cookie-less' digital advertising world. The company's strategic direction involves integrating its data collection and media activation services to provide a more comprehensive, end-to-end solution for its clients.
Bull Case
- • Successful business turnaround with a demonstrated path to sustained profitability and positive operating cash flow.
- • Strong industry tailwinds from the increasing demand for privacy-compliant, first-party data for marketing and research as third-party cookies are phased out.
- • Significant operating leverage in the business model, where an increase in revenue from new client wins should lead to a disproportionately larger increase in profitability.
Bear Case
- • High competition in the fragmented ad-tech and market research sectors from larger, better-capitalised global players.
- • Revenue is exposed to fluctuations in discretionary corporate marketing and research budgets, which can be cut during economic downturns.
- • As a micro-cap stock, PPL faces risks of share price volatility, limited market liquidity, and the potential need for future capital raisings to fund growth.
Recent Announcements
H1 & Q2 FY26 Investor Briefing Recording
H1 & Q2 FY26 Investor Presentation
🚨 Price SensitivePPL's latest quarterly report reveals a robust financial outlook for the first half and full year of FY2026, with strategic initiatives poised to drive sustained growth.
PPL upgrades FY26 revenue guidance following record H1 FY26
🚨 Price SensitivePPL Corporation has upgraded its full-year 2026 revenue outlook to $5.3 billion, reflecting a strong performance in the first half of the fiscal year; investors are advised to review their holdings as this may signal positive growth momentum for P
Change in substantial holding
Change in substantial holding
FAQs
What does PPL do?
Pureprofile is a data and insights company. It operates a platform that allows businesses to conduct market research by surveying consumers from its large online panels, and also offers a programmatic advertising service (Pure.amplify) that uses this data for targeted digital marketing campaigns.
Is PPL a good investment?
As a small-cap tech company in a turnaround phase, PPL is considered a speculative investment. Potential upside exists if it can continue to grow its revenue and achieve consistent profitability, leveraging its valuable first-party data. However, risks include intense competition, sensitivity to economic conditions, and the inherent volatility of small-cap stocks.
What drives PPL's share price?
PPL's share price is primarily driven by its financial performance, especially revenue growth and its ability to achieve and maintain positive EBITDA and cash flow. Key catalysts include the announcement of major new client contracts, successful geographic expansion, and positive quarterly Appendix 4C reports demonstrating operational progress.
Key Metrics
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