Information Technology

Catapult Sports Ltd (CAT)

Catapult Group International Ltd provides a vertically integrated platform of wearable technology, video analysis, and athlete management solutions for elite sports teams globally. The company's core products include the Vector GPS-enabled wearable devices and the Vision video analysis software suite. These are sold primarily through a Software-as-a-Service (SaaS) model to over 3,800 teams across sports like football, soccer, rugby, and basketball.

Market Cap

A$1.0B

Shares on Issue

N/A

Company WebsiteAI coverage updated hourlyData from ASX filings

Price Chart

Loading chart…

AI Analysis

Catapult has successfully transitioned to a recurring revenue model, with Annualized Contract Value (ACV) being a key performance metric. Recent performance has been driven by strong growth in its Performance & Health segment (wearables), and increasingly, its Tactics & Coaching segment (video analysis). The company has recently achieved positive free cash flow, a significant milestone demonstrating improved operational leverage and the scalability of its SaaS model. While still investing heavily in R&D and sales, its large, embedded customer base provides a stable foundation and significant cross-sell opportunities.

The company's growth strategy is focused on three key pillars: expanding its multi-solution customer base by cross-selling video and data products to its large wearable client list, penetrating new markets like prosumer and lower-tier professional leagues, and continued product innovation. Future catalysts include major contract wins with entire leagues or sporting federations, the successful launch of new integrated hardware and software, and achieving consistent GAAP profitability. The potential for strategic acquisitions to broaden its technology stack also remains a key part of its long-term direction.

Bull Case

  • Dominant market share in the elite sports wearable technology sector, creating high switching costs for teams deeply integrated into its data ecosystem.
  • Highly scalable and predictable SaaS business model with strong growth in high-margin, recurring subscription revenue.
  • Significant untapped growth potential from cross-selling its expanding video and data analytics suite to a large, existing client base of over 3,800 teams.

Bear Case

  • Intense competition from well-funded rivals like STATSports and Hudl, which could lead to pricing pressure and limit market share gains.
  • The company's valuation is highly dependent on maintaining strong ACV growth; any slowdown or increase in customer churn could significantly impact the share price.
  • Dependence on the budgets of professional and collegiate sports teams, which can be cyclical and subject to economic downturns or shifting priorities.

Recent Announcements

Change in substantial holding from MUFG

3 Feb 2026Substantial Holder

Change in substantial holding

2 Feb 2026Substantial Holder

Notification regarding unquoted securities - CAT

28 Jan 2026Capital Structure

Change of Director's Interest Notice

28 Jan 2026Director Dealing

CEO Share Sale

28 Jan 2026General

FAQs

What does CAT do?

Catapult Sports provides an integrated platform of wearable technology (GPS trackers), video analysis software, and athlete management systems for elite sports teams to monitor and improve performance, manage player load, and prevent injuries.

Is CAT a good investment?

As a market leader in a growing industry with a strong recurring revenue model, CAT offers significant growth potential. However, it faces intense competition and its high valuation is dependent on continued execution, making it a speculative investment suitable for investors with a higher risk tolerance.

What drives CAT's share price?

The share price is primarily driven by the growth of its Annualized Contract Value (ACV), new major client and league-wide contract wins, progress towards sustained profitability and positive free cash flow, and overall market sentiment towards growth-focused technology stocks.